The aim of Who Cares Wins is to work towards setting up a social enterprise with the goal of supporting ex-service personnel who have suffered as a result of fighting for their country. Many ex-service personnel are left to suffer with PTSD in silence without support from the government, with hundreds left hungry and homeless. You can help support them. Visit: to purchase Who Dares Wins merchandise. Proceeds go towards helping us to set up a service to help these brave ex-soldiers.